RESEARCH

WHAT IS THE GENRE OF MY MAGAZINE?

After putting in a lot of thought in deciding my genre for my magazine I finally came up with the idea to take up a Sports Related Magazine. Being an athlete myself I decided to stick in my comfort zone and chose to tackle a situation athletes similar to myself face on a regular basis so that I can relate to the magazine and its contents myself.

WHAT AM I AIMING TO SHOWCASE THROUGH MY MAGAZINE?

I wanted to tackle an issue that affects the performance of an athlete. Throughout my entire polo season there was one problem that I kept facing which was the rise in the air pollution that made visibility during the games hard. Specialized Oakley polarized glasses were of no use to us players anymore. However its not the visibility that was the main problem. It was the adverse health effects my team mates and I were facing. This caught my attention and I decided this would be the perfect issue to tackle in my magazine and so I began with my research.

HOW DID I CONDUCT MY RESEARCH?

Before I decided to make the magazine based on my own experience I wanted to conduct a survey from people that enjoy playing all kinds of sports to see whether a sports magazine that tackles such issues would appeal to them or not. The results of my survey are as shown below:

I found this survey to prove quite helpful in deciding important factors in my final magazine. The questions in my survey were:

WHAT IS YOUR FULL NAME
WHAT IS YOUR AGE GROUP
ARE YOU SOMEONE WHO IS INTERESTED IN SPORTS MAGAZINES?
ON A SCALE FROM 1 – 5 HOW MUCH DO YOU ENJOY READING MAGAZINES?
DO YOU FIND SPORTS MAGAZINES HELPFUL?
IS PLAYING SPORTS IN A HEALTHY ENVIRONMENT IMPORTANT TO YOU?
DO YOU BELIEVE POLLUTION AFFECTS YOUR PERFORMANCE?
DO YOU TAKE PRECAUTIONARY MEASURES AGAINST SMOG?
YOUR OPINION ON SMOG?
YOUR IDEAL PRICE RANGE FOR A SPORTS MAGAZINE?

WHAT WERE THE MAIN THINGS I TOOK INTO ACCOUNT AFTER THIS SURVEY?

Firstly I noticed that there was a fair amount of individuals that were interested in a sports magazine from all age groups provided. The people who were interested in reading magazines enjoyed reading magazines in general which was a good sign. After targeting and specifying the main audience in particular I decided to ask some questions regarding the topic I was tackling to see whether these people faced the same issues too and as expected every individual who took part in athletic activities agreed to the fact that playing sports in a healthy environment was indeed important to them and approximately 77% of the people were certain it affected their performance. I also decided asking the peoples opinions on the smog air pollution and almost all answers related to its negative affects and how bad it is. This data was more than enough to convince me this was a serious problem and a magazine tackling this issue would be a success. After this i decided to start working on my magazine.

THE INSPIRATION

Finding inspiration for my magazine cover was harder than expected. The issue of air pollution affecting athlete performance was never really portrayed through a magazine. So I decided to incorporate the air pollution aspect with the sports and athletic one.